Yandex Header Bidding

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Description

Yandex Header Bidding is a header bidding solution from Yandex that enables publishers to run simultaneous auctions with multiple demand partners before making ad server calls. It integrates with Yandex's advertising platform (AdFox) and supports various bidder adapters including Prebid.js, Criteo, Facebook, and other programmatic advertising partners to maximize ad revenue through real-time bidding.